Cover Letter Community Relations
When company leaders hire community or public relations employees, it's often because they're concerned about the reputation of the company and need someone to help them manage it. In essence, PR and community relations people are the "face" of the organization, whether that be the person conducting press conferences or the person running a company's social media platform. Employers will want to find someone who not only has the relevant skills, but who also has the right personality for the job. The most important sections of your resume are the career highlights and work history sections, which feature the skills you have. Your cover letter is where you'll focus on conveying the personality that fits well with the company.
Before you start preparing your job application materials, do some homework about the job at hand. For every position -- and especially those that involve being the "face" of an organization -- you need to have a good grasp of what the company stands for, its products and services, and its overall reputation in the community. To get a feel for the company, read its website, check out newspaper or magazine articles it's been featured in, and read any online forums you can find. Make notes of the words the company uses to describe itself, and the ways that other people describe it as well.
When you're hired to do community or public relations work, you're generally required to have skills in effective communication. Those includes such skills as talking to and interacting with people, good grammar, and a grasp of social, print and broadcast media tools. Your research into the company should have given you an even more in-depth look at the specific skills you'll need for the job. Use that information to craft a resume that places specific emphasis on those skills. Following your contact information at the top of the resume, create a "Skills" or "Career Highlights" section. Then create a bullet-point list of some of your top skills, which should match what the employer is looking for. For example, you may point out that you were responsible for decreasing online customer complaints by 20 percent over two months, or that you increased the readership of a company's website by 50 percent in just one year.
Following that "Career Highlights" section, create the traditional "Work History" section that you've probably seen on most resumes. List your related jobs, such as those in communications, public or community relations, political science, public speaking, journalism, human resources or marketing, in reverse chronological order. For each job, look back to the research you've done about the company, and recall its job posting information, so that you can include any duties, responsibilities or tasks that are similar to the job at hand in your job descriptions. Make each word count. Don't include tasks that won't be relevant to the job at hand; your job here is to show the employer that you have lots of relevant experience in this particular field.
Your job as a community manager will likely involve plenty of writing -- even if it consists mainly of 130-character tweets. Your cover letter should be impeccably written and free of any grammatical mistakes or typos. Your job is also going to be to inform, engage and inspire, and if you can't do that in your cover letter, employers may question your ability to do that with the community. Don't use your cover letter to rehash your skills and abilities, but instead tell a story that illustrates how you've learned those skills and how you use them. Follow the standard format of introducing yourself, naming the job you want, and then talking about why the employer should hire you, but resist the urge to delve into a lot of technical jargon. Keep it simple, professional and engaging.
About the Author
Nicole Vulcan has been a journalist since 1997, covering parenting and fitness for The Oregonian, careers for CareerAddict, and travel, gardening and fitness for Black Hills Woman and other publications. Vulcan holds a Bachelor of Arts in English and journalism from the University of Minnesota. She's also a lifelong athlete and is pursuing certification as a personal trainer.
Suggest an Article Correction
Communications Specialist Cover Letter
Communications Specialists use media outlets to create and maintain a positive image of the organization they are representing. Typical Communications Specialist duties include writing press releases, organizing events, developing and implementing public relations campaigns, liaising with journalists, making recommendations to management, and handling crisis situations. They often are in charge for speaking on behalf of their organization.
Our collection of Communications Specialist example cover letters reveals the following vital qualifications for this job:
- Public relations expertise
- Excellent writing skills
- Presentation and public speaking abilities
- Tact and diplomacy
- Detail orientation and accuracy
- Computer proficiency and online research skills
- Creativity and problem-solving orientation
- Stamina and being available to work long hours
A cover letter sample emphasizing comparable Communications Specialist skills is presented beneath.
For help with your resume, check out our extensive Communications Specialist Resume Samples.
Dear Mr. Fulcher:
Upon review of your posting for a Communications Specialist, I felt compelled to submit the enclosed resume for your review. As an accomplished and enthusiastic communications professional with experience managing social media, marketing, and PR functions to promote corporate programs and services, I have much to offer New Bookworm in this position.
From developing collateral and building brand identities to overseeing social media content and managing community / media relations, I excel at generating effective and positive organizational exposure and enabling the success of dynamic marketing, PR, and internal communications campaigns. With persuasive communication skills to influence public and employee perceptions, along with my proven history of developing trusting and lasting relationships, I am prepared to substantially impact the success of your organization.
Highlights of my experience include the following…
- Writing and distributing newsletters, prepping executive spokespersons, producing website and blog content, spearheading social media content management, and attaining high-profile media coverage to communicate key messaging and initiatives.
- Deep knowledge of traditional and new media channels to accelerate promotional and brand messaging efforts; utilizing websites and blogs to expand communication vehicles.
- Consistently elevating corporate image through marketing events, promotional campaigns, and news and story content.
- Leveraging talents in presentation, event coordination / leadership, and community relationship building to accelerate communications efforts and organizational growth.
- Demonstrating outstanding verbal and written communication skills while thriving in deadline-driven, fast-paced environments.
With my skill in coordinating comprehensive communications programs—along with my ability to develop, write, and launch on-message materials to meet organizational goals—I am confident I will significantly benefit your team. I look forward to discussing the position and my qualifications in further detail. Thank you for your consideration.
Robert R. Faban