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Essay Writing In English For Placemats And Coasters

A coaster, drink coaster, beverage coaster, or beermat is an item used to rest drinks upon. Coasters protect the surface of a table or any other surface where the user might place a drink.

Pubs usually will have beermats spread out across their surfaces. They are used not just to protect the surface of the table, but, as they are usually made of paper, they can also be used to absorb condensation dripping along the glass or serve as an ad-hoc notepad. Beermats are often branded with trademarks or alcohol advertising. Beermats are not to be confused with bar mats, rectangular pieces of rubber or absorbent material used to protect the countertop and soak up spilled drinks in a bar or pub.

History[edit]

Back in 1880, the first beermats made of cardboard were introduced by the German printing company, Friedrich Horn.[1] In 1892, Robert Sputh of Dresden manufactured the first beermat made of wood pulp.[2]Watney brewery introduced them to the United Kingdom in 1920 to advertise their pale ale.[2] The packaging company Quarmby Promotions, established in 1872, began manufacturing beermats in Milnsbridge in 1931. After Quarmby Promotions was taken over by the Katz Group, it moved production to Brighouse and in 2006 to Morley, West Yorkshire, before closing its production in 2009.[3]

Saucers are also long used in western culture for much the same purpose. When drinking tea, it is customary to use a cup and saucer set. By the mid-twentieth century, drink coasters made in many materials and styles were being manufactured for domestic use. Today, they are common as an everyday houseware piece and as well as used in restaurants.

Manufacture[edit]

Coasters are often made from high grammagepaperboard, but may also be made from several layers of tissue paper. Important parameters for beer mats are water absorbency, wet rub and printability.[4][5][6]

More recently, glass coasters with empty frames have been produced. The consumer can then personalize each one with a different picture or design. More recently some beermat manufacturers have overhauled their manufacturing processes allowing them to supply bespoke pulpboard beermats in quantities as low as 100 without significant price premiums associated with smaller print orders[7]. This has expanded the reach of the beermat with individuals choosing to have bespoke beermats printed for their wedding and political parties utilising them to deliver campaign messages[8].

Coaster Factory and Canada Coaster, based in North America, and The Katz Group, based in Weisenbach, Germany, produce approximately 75% of the estimated 5.5 billion beermats in the world,[2] including about two-thirds of the European market and 97% of the US market.[1] In addition to the factory in Weisenbach, Katz has another two conversion factories in the U.S., one in Sanborn, New York and the other in Johnson City, Tennessee.[2]

Drink coasters are also made from soapstone, metal, wood and silicone.[1]

Coaster imprints[edit]

Beermats are usually adorned with a customized image—usually mentioning or advertising a brand of beer, although they can also be used to promote a drinking establishment, sports franchise, businesses or special events.

Tegestology[edit]

Some coasters are collectible items. Tegestology is a term coined from Latin (teges, -etis covering, mat) defined as the practice of collecting beermats or coasters, with practitioners known as tegestologists.[6] A 1960 British Pathe News short shows comedy duo Morecambe and Wise as tegestologists.[9]

References[edit]

External links[edit]

Media related to Beermats at Wikimedia Commons

Drink coasters made from cork
A drink coaster made from bamboo strips
A collection of beermats advertising various brands of beer.

A placemat or table mat is a covering or pad designating an individual place setting, unlike the larger table cloth that covers the entire surface. Placemats are made from many different materials depending on their purpose: to protect, decorate, entertain or advertise. Materials and production methods range from mass-produced and commercial, to local and traditional.

Uses[edit]

Their primary function is to protect the dinner table from water marks, food stains or heat damage. They also serve as decoration, especially placemats made from lace or silk. In restaurants they can be used to advertise menu items, specials, local businesses or games for children. If the mat is cotton, it is useful because it absorbs water and other liquids.

Higher end placemats, made from vinyl or leather, are used by hotels and organizations for meetings as they provide a writing surface, and give an area on which to lean comfortably and to place objects on the table with minimal noise during meetings.

Contemporary opinion on the usefulness of placemats is mixed. Cloth placemats are commonly considered to be unnecessary and require excessive upkeep - compared to the surface of a table which can be easily cleaned, a stained placemat must be run through the washer and drier before it can be used again. Moreover, plastic placemats have drawn criticism on environmental grounds.[1]

See also[edit]

Wikimedia Commons has media related to Placemats.

References[edit]

External links[edit]

Two household placemats made with, from the top:
cork and wool.

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