Cover Letter Title Ideas For Blogs
Ah, writing the dreaded cover letter. The vital piece of the job hunt that almost no one enjoys. How can you possibly convey to an employer the depths of your awesomeness in just one page? Or, more importantly, what can you write to keep the reader engaged for the minute plus it takes to skim through one?
While writing great cover letters takes effort and practice, it’s imperative that you get that practice by a) including a cover letter with each application, and b) changing it for each job. No two jobs are exactly alike and therefore your cover letters should not be either. By tailoring your letter to the job you demonstrate to the reader both your understanding of the position as well as your desire to fill it. Speaking of the reader, always remember to address the letter to a specific person. Call the company, or check LinkedIn or the company site to avoid a generic greeting.
As a career coach, I always tell my clients that the key to writing a powerful cover letter is perspective. You have to put yourself in the position of the reader and think about what the employer needs to see in order to prove your value in the role. While you are writing, always keep this perspective in mind. Use the job description, both in terms of style and content, as well as other research on the company and position to suss out exactly why you are the perfect candidate. The following outline will make sure your cover letter actually contains this pertinent info:
1. First (short) paragraph–WHO are you?
This paragraph should grab the reader’s attention and announce your qualifications right away, e.g. “As a curator with over 10 years of experience building, producing, and executing art shows for my own gallery, I was inspired to see the MOMA’s posting for [X] position.” If a specific person referred you, make sure to drop her/his name in the first line. Getting a personal reference is the most important way to assure that your letter (and attached resume) will be read. This paragraph contains a quick sentence or two summing up your elevator pitch, e.g., “My extensive management training combined with a strong sales track record will allow me to immediately add value to your team.”
2. Second (longer) paragraph-WHY this job/company?
Here’s where you tailor the letter to demonstrate that you know why you want this particular position. Most job applicants skip this part completely! No employer will hire someone who can’t articulate what makes the job desirable, e.g., “Working as an engineer for [your company] would provide the exciting opportunity to innovate in a staid industry.” If you don’t express why you’re applying for this specific job, the letter will seem formulaic and have less of an impact. Even if you’re perfectly qualified for the position, the reader wants to see why YOU want this job. Explain to the employer how this job is suited for you as well as vice versa.
Do your research on the company and the particular role offered. Glassdoor and LinkedIn are helpful resources for research, but also read articles, talk to your network, and do your due diligence. This also ensures that you don’t waste your time applying to a job you never wanted in the first place.
3. Third (longest) paragraph-WHAT makes you a good candidate?
The real meat of the letter is in this paragraph, which communicates why you’re the best fit for the role. Remember the adage about writing, “show, don’t tell”? This portion is the perfect application of it. Instead of just listing your accomplishments, SHOW that you understand and appreciate the intricacies of the position by giving specific, translatable examples from your prior work. Something like, “By designing and orchestrating [x company’s] social media relaunch, I increased user engagement by [X] percent and drove traffic up by [X] page views. Some ideas I had for [your company’s] brand redevelopment include….”
Before you get started on this section spend some time carefully reading through the job description as well as any other ancillary research you’ve compiled on the employer and the job. Sometimes even highlighting the description line by line and taking notes about your correlating experience can be a productive starting point. Be sure to include the key terms mentioned in the listing.
4. Fourth (shortest) paragraph-SALUTATIONS and follow up details
The final section is where you summarize your qualifications, e.g., “Throughout my career, I have taken on diverse challenges and proven my ability to deliver positive results. I would be thrilled to further discuss the possibility of doing the same at [X].” In addition, be sure to offer references or other materials, state that you look forward to hearing from the company.
Now, about those resumes…
This article was originally published on GoGirl Finance.
Photo: markusspiske / Pixabay
When you apply for any job, the very first tool you will use to grab the attention of employers is your cover letter. (Yes, there are of course companies that are so big they don’t have time for cover letters. But plenty of hiring managers at small and mid-sized companies do read them, myself included.) A cover letter highlights the reasons you are the best person for the job and how you will benefit the company. It also demonstrates your ability to effectively communicate your objective. That’s why the opening lines of your cover letter are so important. You need to hook the employer so they want to continue reading and learn more about you.
There’s no one right way to open your cover letter, but there are a few techniques you can try to make your letter stand out. Here are five ways to write the opening lines of your next cover letter:
1. Job Title & Accomplishments. This is a very common and effective way to start out a cover letter. The idea is to get straight to the point and impress the employer with your background. Use your most impressive and most relevant accomplishment stories to explain your worth.
Example: As a social media coordinator for Company X, I manage many digital media outlets. By implementing new social media marketing tactics, in the past year, I have doubled our audience on Facebook and tripled our followers on Twitter.
2. Excitement Means Dedication. Another approach is to begin your letter by expressing your excitement for the job opportunity. If there’s a job or company you’re particularly enthusiastic about, it’s great to say so. When a potential employer sees you’re excited, this translates into how motivated and dedicated an employee you would be. This makes them want to find out if you’re as qualified as you are eager.
Example: I was excited to find an opening in human resources with Company Y because your work with y (be specific) has been important to me for a long time. I am the perfect candidate for this position because it combines my experience with human resources and y.
3. Keywords, Keywords, Keywords. When applying for a larger company where you know an applicant tracking system will be used, a smart idea is to make your opening lines keyword-heavy. The right keywords will make sure your cover letter gets read, and will immediately highlight many of your most relevant skills.
Example: Written and verbal communications are two of my strongest areas of expertise. Through my years of experience in public relations, I have perfected my skills in social media, media relations, community engagement, and leading a team. It is the combination of these skills that makes me the best candidate for your public relations manager.
4. Network Ties. If someone in your professional network is refers you to a position, company, or specific hiring manager, the best approach is to use this right away in your cover letter. Name-dropping your mutual contact will provide the employer with a point of reference to go from. They’ll be interested to see why your referrer thought you’d be a good fit for the job.
Example: My name is Jane Doe and recently I spoke to your communications coordinator John Smith, who informed me about the opening in your IT staff. He recommended I contact you about the job because of my strong interest in the field.
5. What’s in the News? Another unique option to impress employers is to demonstrate your knowledge of current events in your opening lines. Look for recent news about the company you’re applying for and tie it into the job opening. Explain why the news item makes you think you’d be best for the job.
Example: Recently, your company has been highlighted on The Huffington Post and Forbes because of your partnership with Charity Z. After reading those articles, I became inspired to seek employment opportunities with your company and was happy to see an opening for an administrative assistant. As someone with vast experience in that area, I would be the perfect candidate for the job.
With all of these options, it’s important to tailor your entire cover letter to your specific experience and each individual job description. A personalized cover letter is essential to prove your qualifications and will be more likely to result in an interview. Start making changes to your next cover letter.
TagsCover lettersJob SearchResumes